Designing a Brand That Feels Like Freedom
BohoRV came to DropUp with a powerful idea—and a mission to inspire others to live freely and beautifully on the road. We helped craft a name, story, and identity that felt both aspirational and grounded. Then, we mapped out the visual language, content pillars, and merchandising plan to support its launch and long-term growth.
BohoRV came to DropUp with a powerful idea—and a mission to inspire others to live freely and beautifully on the road. We helped craft a name, story, and identity that felt both aspirational and grounded. Then, we mapped out the visual language, content pillars, and merchandising plan to support its launch and long-term growth.
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Business Overview
Industry
Type of Project
Bring the Vision to Life
- Create a distinctive, story-rich brand that resonates with intentional travelers
- Develop a brand voice and visual identity rooted in authenticity and wanderlust
- Build a roadmap for digital content, email, and community building
- Design product concepts for future apparel and lifestyle merchandise
- Prepare the brand for a website launch, e-commerce platform, and social rollout
A Soulful Brand With Room to Roam
A Soulful Brand With Room to Roam
BohoRV partnered with DropUp to turn a passion-fueled idea into a brand-ready experience. From name development and visual identity to storytelling, brand messaging, and a digital strategy roadmap, we helped build the foundation for a soulful, scalable lifestyle brand rooted in freedom and authenticity.
BohoRV partnered with DropUp to turn a passion-fueled idea into a brand-ready experience. From name development and visual identity to storytelling, brand messaging, and a digital strategy roadmap, we helped build the foundation for a soulful, scalable lifestyle brand rooted in freedom and authenticity.
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